Naming, printing campaign and print documentation.
This is one my first important works as a graphic designer. It begins with a new limited edition writing instrument designed by Caran d'Ache. "The first writing instrument link to the celestial vault, the laws of astronomy and the history of time ."
The agency I was working for was commissioned to develop the entire communication on this project. As far as I’m concerned, I had so much fun thinking about a name, saying to myself "they are never going to use one of my ideas!". But I was wrong: they chose one of my proposals and "Caelograph" was born. I also worked on the main campaign visual, and designed the press release and the owner's guide book.